Social media is constantly changing. This year too, new trends will emerge – for individuals, but also for businesses. Timotée Gbaguidi, Digital Communications Director at PIABO, gives an overview of the most important social media trends of the future. Artificial Intelligence for Social
These technologies pave the way for climate-neutral cities
Today is the next global climate strike. The goal is clear: Germany should be climate neutral by 2045 at the latest, preferably earlier. But there is still a long way to go. To achieve this goal, the switch to renewable energy is just
ChatGPT impresses with its high quality texting abilities. Thanks to the fast innovation in AI technologies, many softwares are already being used for marketing and business purposes – first and foremost for search engine optimisation (SEO). But how suitable is ChatGPT for this?
Five exciting GovTech companies to keep an eye on in 2023
GovTech – Government Technology. Malicious tongues claim that in Germany this is the fax machine. But the fact is that e-applications for student grants are printed out again at the office. In Estonia, on the other hand – thanks to the e-Estonia program
PIABO Communications wins communications account of Google Germany
PIABO, the leading full-service communications partner for the digital economy, takes over the communications account of Google Germany effective February 1, 2023. The cooperation includes strategic and conceptual consulting as well as the implementation of communications in B2C, B2B and Corporate as well
How the Veganuary is leading the way to a more sustainable future
At the start of the New Year, many people make ambitious resolutions about what they want to achieve in the coming year. Often these resolutions are about improving their health and general well-being. One trend that has gained momentum in recent years is
2022 was an exciting year. At the end of it, we want to review the past twelve months and look back at our PIABO highlights – for our customers and us internally. The Christmas tree at our Berlin headquarters is decorated, cinnamon stars
Recruiting Hack: Why investing in optimising your company’s SEO pays off at the end of the year
More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants. Fortunately, it is never too
Metaverse Meetup: How Virtual Reality Can Create New Business Models and Improve the Customer Experience
As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the “Metaverse-Podcast” – at the
