ChatGPT impresses with its high quality texting abilities. Thanks to the fast innovation in AI technologies, many softwares are already being used for marketing and business purposes – first and foremost for search engine optimisation (SEO). But how suitable is ChatGPT for this?
Five exciting GovTech companies to keep an eye on in 2023
GovTech – Government Technology. Malicious tongues claim that in Germany this is the fax machine. But the fact is that e-applications for student grants are printed out again at the office. In Estonia, on the other hand – thanks to the e-Estonia program
PIABO Communications wins communications account of Google Germany
PIABO, the leading full-service communications partner for the digital economy, takes over the communications account of Google Germany effective February 1, 2023. The cooperation includes strategic and conceptual consulting as well as the implementation of communications in B2C, B2B and Corporate as well
Recruiting Hack: Why investing in optimising your company’s SEO pays off at the end of the year
More than half of website visits result from organic searches. Consequently , this means that companies that do not implement SEO measures on their website lose more than 50% of potential leads – and thus also potential applicants. Fortunately, it is never too
Metaverse Meetup: How Virtual Reality Can Create New Business Models and Improve the Customer Experience
As big as the hype around the Metaverse was in 2021, it died down just as quickly. Still, the topic is far from over. The Metaverse’s current status was presented and discussed by Thomas Riedel – host of the “Metaverse-Podcast” – at the
PIABO Strengthens B2C Communications Platform: Simone Krist Appointed Executive Unit Director For Consumer Tech
PIABO PR, the leading European communications expert for the digital economy, appoints Simone Krist as Executive Unit Director for Consumer Tech. The PR expert with over 20 years of industry experience is responsible for consulting well-known clients from the Mobility, Edutech, Foodtech, Traveltech,
Creator Economy 101: How to use influencers in your communications strategy
Content creators and influencers have been firmly integrated into the communications strategy of many companies for years. Influencers no longer come only from the beauty or gaming sector, but are experts on a wide variety of topics and also promote niche products. Why
PIABO Expands Its Fintech Expertise: Lennard Behrens Appointed Practice Director
PIABO PR, the leading European full-service communications partner for the digital economy, welcomes Lennard Behrens to its Fintech Unit as Practice Director. The finance and real estate market expert will advise scale-ups from the fintech and proptech industries on the strategic planning and
Identity & Access Management – What it is and why it is crucial for companies cyber security
Identity management is one of the most important pillars of corporate cyber security: the more identities there are in an organization, the greater the risk of falling victim to a successful cyber attack. In this article, Philipp Plum, Senior Communications Consultant at PIABO,
Not even a pandemic could lastingly affect our desire to travel. That said, the travel industry is facing a number of potentially disruptive events at the moment. But it is precisely these crises and the volatile market environment that are also creating opportunities
