NFTs – Are they becoming as relevant for marketing and communication as social media?
NFTs are very popular in 2022 and some companies are already using them in their marketing strategies. Over the past year, companies increasingly use NFTs to engage with their fan base, generate a community and another revenue stream. That’s because more and more
PIABO grows and appoints Andreas Krönke as Executive Unit Director
PIABO PR, leading European full-service communications partner for the digital economy with headquarters in Berlin, appoints Andreas Krönke, Head of the Greentech & Sustainability Unit, as its first Executive Unit Director. In the future, the experienced communications expert will act as a mentor
Industry 4.0 – The most important topics and how to talk about them (part I)
Industry 4.0 – buzzword, concept or reality? Hardly any trend is as complex and includes so many different technologies and concepts as the idea of the fourth industrial revolution. But what exactly is it all about? Which terms are essential to know and where does
AI meets PR –– How artificial intelligence changes the character of public relations
Artificial intelligence has become indispensable in many industries. The world of communications is no exception. How is AI changing the work of communications consultants and journalists? Our senior communications consultant and AI expert Julia Loeser looked for answers. Identifying topics, advising customers individually,
As a leading full-service agency for tech and innovation, PIABO is taking the next big step in Web 3.0. With an expanded team as well as an enlarged service portfolio, the agency now also communicates for clients in the areas of blockchain, cryptocurrencies,
In our “5 questions with…” section, we introduce you to our PIABO colleagues and share their expertise in communication and PR strategies. Today: Marianne Schulz, Senior Communications Consultant and part of the PIABO Hamburg Hub. Marianne tells us all about her part-time work,
By 2021, Non-Fungible Tokens (NFTs) have become hyped outside the crypto world. NFTs are digital certificates of ownership based on blockchain technology. What makes them, among other things, forgery-proof and unique is that they are predestined to be used in digital collectables. In
PIABO brings creative experts Hinnerk Landmann and Axel Bergander into their network
From a start-up to a brand. This is the step entrepreneurs want and need to take. Therefore, PIABO strengthens its strategy team and brings the creative experts Hinnerk Landmann and Axel Bergander into its network. The common goal: To create sustainable and meaningful brand
PIABO PR compiles an annual list of editors for deutsche-startups.de who specialize in the startup and tech scene. In particular, journalists who primarily cover tech topics are named. The following list shows who are particularly relevant to this topic in 2022. As young,
More time to develop your employees, better and faster recruiting processes, plus streamlined payroll accounting – smart HR tech solutions can significantly simplify the day-to-day work of HR professionals. But which companies will make a particular mark on the scene in 2022? Fabian
