In today’s digitalized world, big data is often discussed, but its true value is still not fully recognized by many companies. With more and more data becoming available to us every day, opportunities arise to gain deeper insights into business processes, customer needs, and potential business models.
Those who want to identify developments and trends in e-commerce as early as possible can do so with data-driven pricing. This concept involves mechanisms that influence our daily shopping experience. Prices are no longer fixed but change dynamically—adjusted for holidays, school vacations, competitor offers, and even how often a person visits an online shop.
“I wasn’t born with the idea of founding a startup; we more or less came to it by a fortunate coincidence. I myself come from a family of entrepreneurs,” reflects CTO and Co-Founder Dat Tran on the founding of Priceloop. The startup positions itself as a co-pilot for pricing strategies, promising to automatically optimize and provide transparency on how prices influence purchasing decisions—helping companies avoid suboptimal pricing.
Key question today: AI in e-commerce – how do we balance advanced technology with human experience?
For more information, visit:
Website: https://www.priceloop.ai/de/who-we-are
LinkedIn of Dat Tran: linkedin.com/in/dat-tran-a1602320
LinkedIn of Tilo Bonow: www.linkedin.com/in/tilobonow/
More episodes of Business Class: @tilobonow
Guest suggestions or contact via email: podcast@piabo.net
This is a podcast production by PIABO Communications.