IAA 2021: Wie diese Unternehmen die Mobilität der Zukunft mitgestalten Kopieren
Bei der IAA 2021 dreht sich alles um die Mobilität der Zukunft. Dass sich unsere Art und Weise der Fortbewegung mit Blick auf die Klimaziele ändern muss und wird, steht außer Frage. In der Greentech-Unit von PIABO PR arbeiten wir mit diversen Start-ups
Communicate correctly (not only) during Pride Month
June is PRIDE Month: the queer community celebrates its emancipation in commemoration of the Stonewall riots of 1969. Even a quick glance at current news shows how important it is to continue to stand up for LGBTQIA+ rights: Instances of politics being made
Cybersecurity trends: a look into the (near) future of IT security
The AI hype and growing cyber threats pose new challenges for IT security. In addition to large companies, SMEs and the public sector are now increasingly being targeted by ransomware & co. Since the beginning of 2024, the cybersecurity situation has worsened worldwide.
Why “Just Go For It!” Leads to Failure in Corporate Communication
“Just go for it!” – in times of speed and agility, this is indeed a refreshing call to action. However, the complex landscape of corporate communication demands a more cautious approach. While a proactive mentality can be beneficial in many business areas, impulsive
Reddit 2024: What role does the platform play in German B2B communication?
Three out of four B2B decision-makers utilise Reddit, according to the platform itself. But does this also apply to Germany? What benefits can communication professionals expect from the platform? An analysis with current numbers and facts. In many communication and social media agencies
For those who didn’t already know: At PIABO, we like to swim against the current. A current example: while many companies are implementing a return to the office, we continue to work remotely. And we have no intention of changing that. Of the
Mind Matters: The Future of Work is Mentally Healthy
Mens sana in corpore sano – a healthy mind resides in a healthy body. I like to add to this Latin saying with the phrase “… and works in a healthy place.” I have no idea what that is in Latin, but it
From Laboratory Food to Tasty Enjoyment Option: Three Important Aspects for Sustainable and Successful Communication of Food Innovations
Many are sceptical about food innovations such as cell-cultivated or fermented meat because the idea that delicious food doesn’t come from blooming fields and cattle on green meadows seems odd. However, this romantic notion has long been at odds with today’s industrial food
