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Summer brings a breath of fresh air to the PIABO sails, as we start the second half of the year with new talent. The Corona crisis has not only reshuffled the cards for businesses, but has also opened or forced new digital means

“Data is King”! Although this sentence sounds almost a bit hackneyed, it is as relevant as never before: data is and will remain the most important resource in the digital age. However, often negative associations come to mind when discussing the use and

The Greentech Alliance, an association that wants to establish a worldwide network to connect and support greentechs within the community, is expanding its network further. As part of this, it is entering into a strategic partnership with the communications agency PIABO PR to

PIABO PR, Germany’s leading full-service PR partner for the digital industry, is gaining an experienced communications expert for the PropTech sector: Effective immediately, Marten Neelsen will join PIABO’s PropTech team, which provides innovative real estate services and solutions, and is also an important

Prof. Dr. Maren Urner studied cognitive science and neuroscience. She currently teaches media psychology at the HMKW – University for Media Communication and Economy in Cologne. In 2015 she co-founded the online magazine Perspective Daily, the first ad-free format for constructive journalism in

#OKBoomer, VSCO Girl, cringe and lit – if these terms don’t mean anything to you, you are not speaking the language of the so-called Generation Z. The under-25 year olds are an enormously important target group for many companies and brands and present

Let’s remember the beginning of the Corona pandemic when the virus quickly spread in Germany. To counteract its rapid spread, strict protective measures were introduced and hygiene regulations were made more stringent. Nevertheless, protective clothing for hospital and nursing staff was missing, among

Stephanie Kaiser is co-founder and managing director of the digital health platform Heartbeat Labs and is a member of the digital council that advises the German government on digitalization issues. Together with Tilo, she talks about how far we have come in the

The pandemic has taken all of us by surprise and created massive changes in our everyday reality – from how we work and communicate, to how and what we buy. Lockdowns have led to a “near collapse” of many business sectors, they also

PIABO PR, the leading full-service PR partner of the digital industry, has gained an experienced social media expert: With immediate effect, Felix Willikonsky will strengthen the team as new Head of Digital Communication.   In his most recent post as Head of Social Media