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PIABO PR, Germany’s leading full-service PR partner for the digital industry, expands its health and biotech expertise with Robert Thielicke as new Unit Director. The long-standing editor-in-chief of the German edition of the MIT Technology Review, which belongs to the publishing company Heise

The most well-known cryptocurrency Bitcoin further enjoys high popularity according to a survey of the stock exchange portal The Tokenist. 45% of the interviewees would invest 1000$ rather in Bitcoins instead of in shares, real estates or gold. Compared to 2017, this represents

Think about the following scenario: You are a manager of a leading German car manufacturer. On a daily basis questions arise why you are not as “fresh” and not as “digital” as Tesla. You would probably lose patience at some point and point

The blockchain industry has grown at a rapid pace in recent years. Berlin offers the world one of the best blockchain ecosystems and attracts first-class investors, founders and blockchain enthusiasts. PIABO has been at the centre of this blockchain scene for years and

PIABO PR, Germany’s leading full-service PR partner for the digital economy, has appointed Daniela Harzer as Chief Operating Officer. With the experienced strategist and communications expert, PIABO PR is meeting the changing needs of the digital economy for complex communications solutions, but also

Data-driven PR stories enjoy great popularity, especially in editorial offices for economics they are in great demand. However, the strategic use of data in communication is for many companies still new territory. Only one in five companies uses a strategic approach to data-driven

PIABO, Germany’s leading communications agency for the digital economy, has been appointed as PR partner for the Swiss IT security company Tresorit, a provider of an end-to-end encrypted, zero-knowledge content collaboration platform (CCP). The focus of the communication work will be on restoring

With progressive development, artificial intelligence is being used more and more: Whether smart speakers, e-health or autonomous driving, artificial intelligence has become an integral part of our everyday life. However, as much as it helps us in many areas of life and, above

PIABO PR, Germany’s leading full-service PR partner for the digital industry, has won Maria Samos Sanchez as a new Unit Director. Samos Sanchez will take over the management and expansion of her own unit with immediate effect and will further strengthen PIABO’s expertise

According to recent studies, there are already more than 22,000 start-ups worldwide that develop a brand around a single physical product or around a specific product group. These brands sell primarily, or exclusively, directly to the customer – i.e. D2C. The distribution channel